The Train on Kaleidoscope Lines (British passenger railway post-privatisation visual identities)

Great post here from Daniel Wright about post-privatisation visual identities and branding.

The Beauty of Transport

When British Rail was privatised in 1994, no-one knew quite what to expect, not in terms of the way the new railway would operate, nor what it would feel like to use, nor even what it would look like. The story of the visual identity of the newly privatised British railway network turned out to be the story of that very same confusion.

The railways of Britain were privatised on 1 April 1994. As ever with the privatised railway, any simple statement like that one covers a much more complicated underlying meaning. In fact, most of the railway remained in public ownership, but a new structure was put in place with the intention that the elements within it would be sold off over the next few years, as indeed they were. Infrastructure owner Railtrack was floated on the London Stock Exchange in 1996, while the 25 passenger train operating units…

View original post 2,926 more words

Comment

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s